What is the difference between product marketing and service marketing?

Marketing of products and services involves different strategies due to the dissimilarities in their characteristics. While in product marketing, the aim is to fulfil the needs and wants of the target population. As against, in service marketing, the firm seeks to create a good relationship with the customer, to win their trust.

What is the difference between a service and a product?

A product is also a separate entity to the business who creates/sells it. A service, on the other hand, is always connected to the business who provides it. Marketing for services should be all about building the brandand personality of the service provider.

What is the difference between product marketing and product marketing?

Product marketing, on the other hand, focuses on marketing to customers, driving demand and adoption, all with the goal of creating happy, successful customers. Product marketing is the process of bringing a product to market and overseeing its overall success. Product marketers are focused on understanding and marketing to customers.